Subject: AIC 2014 CfP 30 April – HdF Lecture – DFZ Wuppertal – Milan Colour Courses
AIC 2014 Call for Papers
Abstract
Submission Deadline Extended: 30 April 2014
AIC 2014
AIC Interim Meeting, Oaxaca, MEXICO
COLOUR AND CULTURE
21-24 October 2014
Venue: Hotel Misión de los Ángeles, Porfirio Díaz 102, Reforma, 68050 Oaxaca
Organiser: Asociación Mexicana de Investigadores del Color, AMEXINC (Mexican Colour Association)
Chair: Dr. Carlos I. Aguirre Velez
E-mail: aic2014oaxaca@gmail.com
www.aic2014.org
Color and Culture
Topics:
- ART AND DESIGN: Plastic arts, graphic design, industrial design, fashion
and trends, architecture, interior design, packaging, photography, advertising, image and personality and cosmetology
- HISTORY AND FOLKLORE: Anthropology, archaeology, textile design, popular
arts, color and identity, crafts, global culture, local cultures and restoration
- HUMAN DISCIPLINES: Psychology, perception, sociology, psychophysics, anthropology
and ethnography
- SEMIOTICS AND TEACHING: Meaning of the colors, new technologies for the teaching,
advertising and communication
-
TECHNOLOGY AND COLOR
INDUSTRY: dyes, food engineering, computing, measuring instruments, art
materials and production of natural and artificial pigments
- SCIENCE AND COLOR: Physics, optics, chemistry, neurology, illumination, medicine
and chromotherapy
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Liebe Architektur- und Farbinteressierte
am 15.4.2014 haben Sie die Gelegenheit, Farbkonzepte kennen zu lernen,
die überraschen, da sie mit Massstäben und Konventionen spielen und
damit Sehgewohnheiten ins Wanken bringen. Die Architekten Kaschka
Knapkiewicz und Axel Fickert werden im Rahmen von Treffpunkt
Farbe über ihren Umgang mit Farbe und ihre Zusammenarbeit mit dem
Künstler Franz Wanner sprechen.
Wir laden Sie ganz herzlich ein.
Mit den besten Grüssen
Stefanie Wettstein und Lino Sibillano, Co-Leitung Haus der Farbe
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Internationale Konferenz „Farbe als Experiment“, GERMANY
25-26 September 2014
Bergische Universität Wuppertal, Germany
Forschende Strategien in Handwerk, Design, Kunst und Wissenschaft
Organization: Deutsches Farbenzentrum e.V. and Bergische Universität Wuppertal
Interdisziplinäre Kooperation der FB F Design und Kunst sowie FB C – Mathematik und Naturwissenschaften
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COURSES IN COLOR DESIGN & TECHNOLOGY
The very first
program worldwide devoted to graduate training in the fascinating and
complex field of color design and
color technology. Starting date: March 31, 2014. All the lessons will
be held in English. Interested applicants will be able to attend the
following training modules individually.
A reduced fee is available for regular students of Politecnico di Milano and Università degli Studi di Milano, regular
members of GdC - Associazione Italiana Colore and Società Italiana Ottica e Fotonica.
COLOR AND COLORIMETRY
Duration: 24 hours
Lessons: 2nd April 2014 - 9th May 2014
Enrollment fee: 500,00 € + IVA (22%)
Teachers: Claudio Oleari, Nicola Ludwig
This course is
dedicated to the color physics, optic and measurement fundamentals.
Although the color is a subjective
characteristic, colorimetry allows to measure, standardize, communicate
and represent in an accurate way the color of a surface or a light
source. We will present the theoretical basis of perception and
colorimetry, the photometric and radiometric measures,
different color spaces and methods to calculate color differences.
COLOR ATLAS
Duration: 24 hours
Lessons: 4th April 2014 - 17th April 2014
Enrollment fee: 500,00 € + IVA (22%)
Teachers: Alessandro Rizzi, Francesca Valan, Anna Berolo
Color can be
selected, represented and communicated through atlases and color
systems. To the participant will be presented
the main systems in use among scientists, artists and industry
professionals: Munsell, Pantone, NCS, RAL, etc. In this module will be
learnt the essential technical skills that are the basis of the color
designer, whatever the application areas on which it
will choose to specialize in the future. Knowing the characteristics of
the different systems allows choosing and using them correctly
according to different design areas: architecture and design, from
fashion to graphic design. The color systems used appropriately
become the design tools to visualize, optimize and plan the use of
color by maps, matrices, and color charts.
DIGITAL COLOR
Duration: 24 hours
Lessons: 28th May 2014 - 30th May 2014
Enrollment fee: 500,00 € + IVA (22%)
Teachers: Anna Berolo, Cristian Bonanomi, Davide Gadia, Raimondo Schettini
With the
diffusion of new technologies, more and more aspects of communication
and color reproduction are becoming digital.
In this course we will provide the theoretical and practical
fundamentals for manage, view and reproduce the digital color applied to
different media. The module aims to provide a comprehensive knowledge
of the processing chain and digital color reproduction
(from scanner to camera to printer), with particular attention to the
limitations and problems associated with the use of different devices
and color profiles.
COLOR IN COMMUNICATION
Duration: 40 hours
Lessons: 16th June 2014 - 4th July 2014
Enrollment fee: 390,00 € + IVA (22%)
Teachers: Elena Caratti, Elisabetta Del Zoppo
“All
possible images can be divided into two large classes: representational
images and abstract
images. [...] Sometimes the distinctions tend to melt away, generating
images that are both representational and not representational in
certain proportions.“(Massironi, 2002).
The contribute
of Elena Caratti starts from Massironi's taxonomy of visual
configurations to examine the different role
of color in the graphic design project: the color as element of
distinction, the color for the visualization of quantitative aspects,
the color as syntactic code. These considerations will be deepened
through some case studies and some practical exercises
that will constitute the fundamentals for the final project
development. The creation and development of a brand begin from visual
identity, which along with its connotative symbols – name, brand, logo,
lettering, packaging, and communication – ensures that
the company and its success are recognized. This is a kind of strategy
that emphasizes the role of the key player. The contribution of
Elisabetta Del Zoppo will focus on the perceptions, reminiscences, and
persuasive aspects of the chromatic language that
construct the company’s visual identity along with the use of colour
that is emblematic in some case studies that will be analyzed. This
analysis will be followed by micro-activities aimed at possible meaning
reversals or shifts led by colour and by identifying
the appropriate chromatic codes.
COLOR IN FASHION DESIGN
Duration: 40 hours
Lessons: 7th July 2014 - 25th July 2014
Enrollment fee: 390,00 € + IVA (22%)
Teachers: Nello Marelli, Renata Pompas
Identify and
create the “fashionable colours”, define their aesthetic and social
features related to situation of use
and function, and their technical characteristics. Build and create a
"colour palette" with different colours, according to a methodology
comprised of few rules, distributed in a logical sequence. In this
workshop module, the tutorial will be related to a
fantasy textile decor with more colours, but this method could be
applied to any surface.
COLOR IN INTERIOR DESIGN
Duration: 40 hours
Lessons: 1th September 2014 - 19th September 2014
Enrollment fee: 390,00 € + IVA (22%)
Teachers: Arturo Dell’Acqua Bellavitis, Aldo Maria Faleri, Lorenzo Morganti, Roberto Muscinelli
The workshop
module will be dedicated to analyzing the possibilities of application
of a new colour design in the creation
of innovative retail spaces that may ensure a harmonious relationship
with brand values and corporate identity. You will experience different
approaches to retail design, proposing a new type of commercial space
(permanent or temporary) where colour shall
be an integral part of the experience design, by assonance, identity,
or by contrast. Similarly, you will develop the themes of material and
colour treatment of outer surfaces getting to know their relationship
with the interior design and the issues of historic
preservation.
COLOR IN PRODUCT DESIGN
Duration: 40 hours
Lessons: 22nd September 2014 - 10th October 2014
Enrollment fee: 390,00 € + IVA (22%)
Teachers: Stefania Perenich, Francesca Valan
The aim of this
workshop module is to furnish a methodology to design through the
simulation of a CMF
project of a real product. The participants will go through all of the
methodical phases needed for the definition of the identity of the
product:- study of the market (position, competitors…),- study and
definition of the target,- study of cmf trends in the
sector- creation of cmf scenarios (colour, materials, finishes)
The workshop module
will continue with the proposal phase: the design of colours, materials
and finishes
to apply to the collection. The final output for the presentation will
be realized with the cooperation of companies that operate in the field
which could furnish products such as paints, samples of plastics and
other materials, which will help the participants
acquire professional skills. The projects, if possible, will be tested
on sample products.
COLOR IN URBAN SPACES
Duration: 40 hours
Lessons: 13th October 2014 - 31st October 2014
Enrollment fee: 390,00 € + IVA (22%)
Teachers: Giulio Bertagna, Aldo Bottoli
The lecture is going
to address the close relationship between the color in urban spaces and
the meanings
of the human relationships that take place within it. It’s going to
highlight the role of the chromatic and perception project to improve
urban identity, a sense of citizenship and the relationship among
different roles. Four cores of this lecture are going
to analyze aspects related to the perceptual phenomena into the urban
spaces, providing the theoretical basis and tools for a procedural
praxis with the support of images, cognitive maps and case histories.
The lecture will focus on the aesthetic upgrading
of buildings in modern construction, to solve their visual impact. It
will underline preliminary analysis to study the volumes and the areas
of visual noise of the building, in order to design the appropriate
collocations of colored backgrounds, modifying
the visual and perceptive reading of its surfaces.
The very first program worldwide devoted to graduate training in the fascinating and complex field of color design and
color technology.
Starting date: March 31, 2014. All the lessons will be held in English.
Interested
applicants will be able to attend the following training modules
individually. A reduced fee is available
for regular students of Politecnico di Milano and Università degli
Studi di Milano, regular members of GdC - Associazione Italiana Colore
and Società Italiana Ottica e Fotonica.
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